Our Very Own Yellow Pencils
When our friends, Reinald and Jason, sent in their collaborated Final Year Projects during our time at Temasek Design School for the very prestigious D&AD awards, we didn’t think much of it.
Dude, it’s the D&AD! Anyone in the know knows how important and renowned the D&AD ceremonies are. Knowing the thousands of entries that were going to be up against them, their chances seemed not just slim, anorexic almost.
A few months later, much to our surprise, our boys got the news that their entries had been shortlisted and after much hesitation, went on to London for the ceremony. Lo and Behold, a call and several Facebook wall posts later, we found out that not only did they emerge winners in the MTV Virus category, they had beat another 23,000 entries from 60 countries to win the Student of The Year award.
What makes it even more amazing is the fact that through the 30 years history that D&AD has seen, Jason and Reinald were the first winners that actually hail from outside of the UK.
Naturally, they appeared in newspapers, and here’s one of them featured on the Today newspaper.
The Yellow Pencils
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So what exactly did they do?
They had based their collaboration around an MTV Virus brief and executed it in 3 parts -
A 4 minute film shot and produced by Jason and an installation and interactive application set up by Reinald on the day of our Final Year Project. Well, to be honest, their entire collaboration is a little complicated to explain, so I suggest again, that you read the article posted above.
If you’ve the time to spare, you might need a little time to ingest a video that explains the overview of their entire project here.
If you are already confused, we suggest you just view the following video directed, shot and produced by Jason.
Click on the picture to go to youtube video!
We hear MTV’s in talks with them boys… about what exactly, we’re not entirely sure. But if everything works out fine, you know you heard it from us first!
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Anyways, you can view more of their works at their respective portfolios :
Jason Feng Moving Images’08,
Reinald Chee Interactive Media Design’08.
Man, we wished we paid more attention in school.
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Mr Reinald Chee « WE BAO-KA-LIAO
August 7, 2008 at 6:55 am